Stealing the Competitor’s Clients Using the Number One Small Business Advertising Sin
March 21st, 2010 by FastBix
Let’s not cut around any corners, and get right down to business. WIIFM (“What’s in it for me?”) this is the reason customers buy, but instead of focusing on their customers, some small businesses unknowingly commit the sin of advertising about themselves. Many small business owners, and sometimes their advertising executives can’t tell the difference [...]
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