Find Out More About Using A Ezine To Encourage Your Visitors To Become Return Visitors
Run A Mailing List To Ensure Your Traffic To Become Repeat Traffic
Publishing a newsletter via an ezine is an excellent, and usually free or low cost, method of promoting a website. A newsletter can be used to tempt loyal and not so loyal customers to come back to your website or even your outlet. You can use a newsletter to tell readers about new stock, clearance items, special offers and the likes. And if you want to know more about buying affordable website promotion, just follow the link!
There are pointers when using a newsletter to ensure that you stay within allowable guidelines and don’t fall foul of anti spamming regulations. A newsletter can only be sent to visitors who have opted in to it and they should be able to opt out quickly.
This also means making sure that people really have opted into the e-zine, else you can fall foul to pranksters signing up their friends. The accepted trick for control here is ‘double opt-in’. With this technique, the person signs up on your website for the ezine by providing their email address. You then give them an email with a link and only when they have clicked on this link are they included in the list.
Likewise, it is standard practice that all emails should include an opt-out link so that people no longer wishing to receive emails can quickly and easily opt out.
Distributing newsletters can also be a complex subject. Many people like to blast out the email from their own PC – but there are few options here and all may get you into trouble. The first is to send one email to all the recipients directly with one email. But this discloses all email address to all recipients and doesn’t look professional.
Covering the email addresses by typing them all in the BCc field does make the situation better, but many people will not look at emails where the to account is ‘undisclosed recipients’ and likewise, some email services and spam blockers are more likely to remove such emails. It is very rare to receive an email where the BCc field is used for its intended purpose – it is usually an indicator of spam.
The next step is to send every person on the list an individual email, but on a big list this can take ages. Also, by giving out so many identical emails, whether sent individually or using either of the two above methods, either your own ISP or the mail services processing the emails could notice the significant volume of traffic and suspect you of spam. At best your newsletter is not given out, at worst your email account is closed down.
So what’s the answer? Well there are enough mailing list providers out there providing a variety services. Depending on the features that you require, you might be able to use a free service for lists with even a good number of readers. These services deal with broadcasting the emails, opt-ins, opt-outs and everything else and even enable you to send HTML based emails for extra special looks.
But what is the idea behind a mailing list? Well, the people signing up have viewed your website or business and are wanting to know more about you. They are indicating an interest in your services. You don’t need to contact them often, in fact weekly newsletters might be far too much and scare readers to unsubscribe. Just email them a newsletter every couple of months. Maybe every time you have a large number of new ranges or want to tell people about the ongoing special offers. Unless you have a significant e-zine list then the chances are you will be able to find and use a free mailing list provider, so all that a newsletter is costing you is your time to create the newsletter and send it out.
If sending it is free and it gives further purchases or traffic, what could be a better form of marketing? And if you are looking for more tips to get extra traffic to website, then don’t forget to check out the blog for more tips!
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