With the growth of alternative forms of chat media will search engine placement and optimisation of internet sites become obsolete?
Recent progress in the way we communicate through the Internet have been less about traditional broadcast media and more about interactive, two way communication. As this type of communication develops it will undoubtedly affect the way search engines work and by association the process of Online Marketing.
Conventional media “broadcasts” a message to the proposed audience, whether it is in the form of a paper or an advert (physical or digital) which exposes the reader, listener or watcher to a point. The communication is one way and the intended audience is informed of something, in essence “talked at”.
Usual methods of Online Marketing carried out by the marketing sector and in recent times the relatively new idea of Search Engine Optimisation companies (SEO Company) are targeted at the way that Google (mainly) accesses web pages. This is a form of broadcast media not too unlike to a newspaper albeit with digital trickery to make the incidence more attractive.
Is this all about to alter? Are the accepted Search Engine Placement services about to become less helpful? Assuming the internet continues to develop along the same lines as it has for the last 10 years, we can expect to see the use of the internet becoming more embedded in our day to day real time lives. It will develop into more of a delivery platform as opposed to an information source, a concierge as opposed to a librarian. If we are using the net in real time that relationship will become two way and transactional, broadcast methods will offer a shallow experience and become a thing of the past.
Once a buyer can connect with the seller of the product or service through two way communication simply reading a website will be less than satisfying. At this point traditional Search Engine Placement services become obsolete and Online Marketing becomes about making connections not recognising content.
The astute Search Engine Optimisation Company will be looking at how that interaction can take place in an atmosphere that is so crowded with information. In an ideal world, a buyer is exposed to a seller (or a number of sellers) in an environment where he can actively interrogate and compare their offering, ask for detail and maybe even tailor the product or service to his requirement before he makes the conclusion to buy.
Instead of offering website optimisation for a fixed broadcast, online marketing may be about promoting links and may take place on Twitter, chatrooms, forums even within games where product placement is already starting to happen.
Tags:marketing
Tags: 
